Effects of "Favorability" and Type of Assessment Device Upon Acceptance of General Personality Interpretations

Abstract

College students' acceptance of general personality interpretations was evaluated as a function of type of test and assessment device employed and interpretation favorability. Unlike previous studies, only interpretation favorability influenced acceptance. The effect of interpretation favorability upon acceptance, however, was shown to be due to the higher base-rate accuracy of favorable, relative to unfavorable, interpretations. It was concluded that the universal validity of general interpretations may supersede the effects of situational factors upon acceptance.

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