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An increasing number of television stations are hiring media consultants to come in and exhaustively analyse their local news‐weather‐sports programming, on which so much of station image and income depends. The results of such surveys are detailed and to the point—which perhaps explains why their results are seldom made public in any form. The following article offers some of the generalizable results from a number of such surveys in five different markets in recent years. The result is a useful guide to potential success for practicing and aspiring news people. Dr. Shosteck is the chief figure in Herschel Shosteck Associates in Silver Spring, Maryland, a consulting firm specializing in broadcast station programming and management problem areas.
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