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Pumping Irony: The Construction of Masculinity in a Post-feminist Advertising Campaign
15 references·1 citing·32 second hop
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References

  • 2011The theory of the leisure class; an economic study of institutions2,259 cited
  • 1958The Affluent Society2,208 cited
  • 1994Gay New York: gender, urban culture, and the making of the gay male world, 1890-19401,894 cited
  • 1981The Culture of Narcissism: American Life in an Age of Diminishing Expectations1,234 cited
  • 1986Sexuality and its discontents: Meanings, myths and modern sexualities548 cited
  • 1978The Forty-Nine Percent Majority: The Male Sex Role386 cited
  • 1989Alcohol and masculinity228 cited
  • 1996Advertising and popular culture223 cited
  • 2001The masculinities reader171 cited
  • 1993Men, Masculinity, and the Media.144 cited
  • 2001Playboys in Paradise : Masculinity, Youth and Leisure-Style in Modern America99 cited
  • 1989Putting on appearances: gender and advertising99 cited
  • 1995The Reproduction of Masculinity: A Discourse Analysis of Men's Drinking Talk62 cited
  • 2000The politics of ‘new’ men’s lifestyle magazines38 cited
  • 1995The White Logic: Alcoholism and Gender in American Modernist Fiction.28 cited

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  • 2017

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“Pour It Up, Drink It Up, Live It Up, Give It Up”
22 cited