Understanding and measuring the value of social media

Mohan Nair

183 citations0/0 files storedJournal of Corporate Accounting & Finance

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Digital Marketing and Social Media Media and Digital Communication Knowledge Management and Sharing

Abstract

Abstract Social media such as Facebook, Twitter, and YouTube are relatively new to many established parts of the business world, which means that many organizations are experimenting, at least to some degree, when they make their initial forays into social media. This article discusses the considerations organizations face with social media, including the cost issues and what, how, and where to measure engagement with social media. © 2011 Wiley Periodicals, Inc.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 183 citations exist upstream.

Cited by

2021The impact of the source credibility of Instagram influencers on travel intention: The mediating role of parasocial interaction 2016CSR communications strategies through social media and influence on e-reputation 2019The Gold Rush of Digital Marketing: Assessing Prospects of Building Brand Awareness Overseas 2017Understanding customer relationship management (CRM) adoption in an Arab Middle Eastern context 2022The critical effect: Exploring the influence of critical media literacy pedagogy on college students’ social media behaviors and attitudes 2020An analytical system for evaluating academia units based on metrics provided by academic social network 2024Gen Z’s enduring commitment to fitness apps: a comprehensive examination

Imported from OpenAlex (CC0) — nothing here is generated.