The Effect of Motivational Homogeneity on Risk in Decision Making

Abstract

Summary Choice shifts in group decision making among heterogeneous and homogeneous groups were explored in 141 undergraduate students (72 male and 69 female) taking their first course in management at an American university. Homogeneity was based on the major motive type of an individual. Achievement, power, and affiliation motives of the students were measured by a TAT-type instrument; in addition, risk preferences were measured by the Choice Dilemmas Questionnaire. Generally, the results showed the expected shift when using traditional measures. However, when absolute shifts were employed, homogeneous high-affiliation groups exhibited significantly less of a shift than did the heterogeneous control groups.

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