The innovation strategy of firms: empirical evidence from the Chinese high‐tech industry

Abstract

Purpose A firm will seek an optimal balance between internal R&D and technology outsourcing when formulating its innovation strategy. This paper aims to provide a review of the determinants of firm's innovation strategy, and performs an empirical study on a sample from Chinese high‐tech industry, with the purpose of identifying two aspects of the issue: the choice patterns of Chinese firms over innovation strategy, and the innovation effect elasticity of different strategies. Design/methodology/approach The development of a multiple regression model supported by data from industry level and a statistic analysis. Findings Outsourcing is the major innovation strategy adopted by most Chinese high‐tech firms, especially technology import, which implies the imperfection of Chinese innovation service system. The empirical analysis also indicates the insufficiency of internal R&D expenditure and the weakness of absorptive capacity in Chinese high‐tech firms. Although, Chinese high‐tech firms prefer the outsourcing strategy in their innovation, the contribution of outsourcing is much smaller than that of internal R&D. When expenditures are increased by the same rate, the innovation output form internal R&D is twice the output of outsourcing. For improving Chinese firms' innovation efficiency, the reform of innovation service system is needed on the macro‐level, while on the micro‐level, it calls for firms to readjust their innovation strategy portfolio. Originality/value This paper will make up for the deficiency in current researches on innovation, which often apply firm samples in developed countries, and lack evidences from firm samples in developing countries. In addition, it will provide the decision‐making basis for Chinese Government's current actions in constructing and improving China's innovation service system.

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