Coaching for a change with Vodafone

John Eaton · Duncan Brown

15 citations0/0 files storedCareer Development International

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Coaching Methods and Impact Leadership and Management in Organizations Organizational Change and Leadership

Abstract

Discusses the organizational culture of Vodaphone in the mid‐1990s and the company’s attempts to bring about organizational change. In an attempt to change the culture from one of “command and control” to one of “coaching and collaboration”, a coaching programme was designed. This coaching programme is examined in some detail and the broader implications of coaching in the cultural change process are discussed.

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2017Coaching Process And its Influence on Employees’ Competencies in the Hospitality Sector – Case Study 2018Organizational Culture and Coaching 2011Second order observations on a coaching programme: The changes in organisational culture 2022Organizational Culture and Coaching 2014Title: Mentoring and Coaching: A literature review for the rail industry

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