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The different faces of coupon elasticity · Study

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ArticleThe different faces of coupon elasticity

V. Kumar2005

Article2005

The different faces of coupon elasticity

V. Kumar · Srinivasan Swaminathan

38 citations·0/0 files stored·Journal of Retailing

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Supply Chain and Inventory Management

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 38 citations exist upstream.

References

1984The Theory of Reasoned Action Applied to Coupon Usage 1988The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales 1995Determinants of Store-Level Price Elasticity 1984A Price Discrimination Theory of Coupons 1992An Empirical Analysis of Internal and External Reference Prices Using Scanner Data 1992Consumer Price and Promotion Expectations: An Experimental Study 1985Consumer Promotions and the Acceleration of Product Purchases 1978Impact of Deals and Deal Retraction on Brand Switching

Cited by

2008Scientific method and retailing research: A retrospective 2012Impact of promotions and value consciousness in online shopping behaviour in India 2016New developments in behavioral pricing research 2007Efficient replenishment in the distribution channel 2016Four decades of coupon research in pricing: Evolution, development, and practice 2007Publishing perspectives from the editors 2016Coupon clipping by impoverished consumers: Linking demographics, basket size, and coupon redemption rates

Details

Year2005

Typearticle

Published2005-01-01

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations38

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1016/j.jretai.2005.01.003

openalex_workW2009745020

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