Disciplining Drunken Mothers: Media Representations of Women's Use of Alcohol

Abstract

Building on recent feminist and media scholarship, this article examines the manifestation of The Mommy Wars and focuses on women's psychological health and its subsequent news worthiness. Unlike previous Mommy Wars, the war waged between mothers in this project is not focused on whether a woman works in the public sector, but rather, whether she drinks alcohol. An analysis of various news outlets demonstrates how news media extends TMW to the psychological and physical health of women. Specifically, drinking mothers are portrayed by news media as “fractured females,” suggesting that there is a crisis in the United States where children are put in danger by their drunken mothers. The analysis argues that this struggle to fix the definition of motherhood is a power struggle over gender performance. It is also a struggle that separates women from one another with consequences for feminism's future.

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