A single consumer or different types of consumer: an analysis of social types according to their consumer habits

Abstract

Based on the responses to a questionnaire about consumer behaviour carried out in Navarra. The aim of the present study is to classify the consumers in Navarra into homogeneous groups for the purpose of discovering the emergence of a “new consumer”, characterized by certain “impulsive” behaviour such as buying items that are not needed, purchasing products which will not be used, etc.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 6 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.