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Exporting an Inherently Harmful Product: The Marketing of Virginia Slims Cigarettes in the United States, Japan, and Korea
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Exporting an Inherently Harmful Product: The Marketing of Virginia Slims Cigarettes in the United States, Japan, and Korea (2015)Exporting an Inherently Harmful Product: …Yin, R. K. (2009). Case study research: Design and methods (4th Ed.). Thousand Oaks, CA: Sage. (2013)Yin, R. K. (2009). Case study…Acculturaton to the global consumer culture: Scale development and research paradigm (2006)Acculturaton to the global co…Global marketing and advertising: understanding cultural paradoxes (2005)Global marketing and advertis…Consumer Culture Theory (CCT): Twenty Years of Research (2005)Consumer Culture Theory (CCT)…Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Culture's Consequences: Compa…Qualitative research and case study applications in education (1998)Qualitative research and case…Masculinity and Femininity: The Taboo Dimension of National Cultures (1998)Masculinity and Femininity: T…Business Ethics : Ethical Decision Making and Cases (1994)Business Ethics : Ethical Dec…Cultures and Organizations: Software of the Mind. (1993)Cultures and Organizations: S…Cultures and organizations: software of the mind (1992)Cultures and organizations: s…Case Study Research: Design and Methods (1991)Case Study Research: Design a…A Contingency Framework for Understanding Ethical Decision Making in Marketing (1985)A Contingency Framework for U…Case Study Research: Design and Methods (1984)Case Study Research: Design a…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Discovery of Grounded The…The Discovery of Grounded Theory: Strategies for Qualitative Research (1968)The Discovery of Grounded The…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded The…Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Sample Size in Qualitative Interview Studies (2015)The Discovery of Grounded Theory (2017)Possessions and the Extended Self (1988)Evolving to a New Dominant Logic for Marketing (2003)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Interpretation of Cultures (2017)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Determining Validity in Qualitative Inquiry (2000)Strategies for ensuring trustworthiness in qualitative research projects (2004)Qualitative Research Designs (2007)Theory Building From Cases: Opportunities And Challenges (2007)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)Upper Echelons Theory: An Update (2007)The weirdest people in the world? (2010)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Classrooms as Communities (1997)Disrupted Routines: Team Learning and New Technology Implementation in Hospitals (2001)Sample Size Policy for Qualitative Studies Using In-Depth Interviews (2012)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)Conservation of Resources in the Organizational Context: The Reality of Resources and Their Consequences (2017)How Many Interviews Are Enough? (2005)Seeking Qualitative Rigor in Inductive Research (2012)TOWARD A STEWARDSHIP THEORY OF MANAGEMENT (1997)Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. (2002)
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700 cited
  • 2006Acculturaton to the global consumer culture: Scale development and research paradigm575 cited
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