Use of Twitter at a major national pharmacy conference

Nadia I. Awad · Craig Cocchio

30 citations0/0 files storedAmerican Journal of Health-System Pharmacy

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Social Media in Health Education Media and Digital Communication Web and Library Services

Abstract

PURPOSE: The results of a study of Twitter use by attendees of the 2013 ASHP Midyear Clinical Meeting (MCM) and other interested parties are presented. METHODS: All messages posted on the social media platform Twitter under the official MCM "hashtag" (#ashpmidyear) during the five-day conference were archived and evaluated. Demographic data on authors of MCM-related tweets were collected by evaluating information provided by Twitter users in their public profiles. The archived messages were classified by content type. RESULTS: A total of 1539 messages originating from 400 unique U.S.- and foreign-based Twitter accounts were posted under the MCM hashtag, an average of 3.84 tweets per account. The estimated rate of conference-related Twitter use by MCM attendees was 1.7%. One third of Twitter users posting conference-related tweets were identified as pharmacists; 86 (21.5%) and 65 (16.25%) tweets originated from accounts held by pharmacy students and pharmaceutical industry representatives, respectively. The authors of MCM-related tweets represented a broad cross-section of pharmacy practice settings and specialties. About 39% of the evaluated Twitter postings were classified as social, with about 31% of postings pertaining to specific MCM educational sessions and nearly 25% classified as advertising. CONCLUSION: The majority of MCM-related tweets by onsite and remote Twitter users were social in nature or pertained to educational sessions held over the course of the conference.

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References

2011Enabled backchannel: conference Twitter use by digital humanists 2012Tweeting the Meeting: An In-Depth Analysis of Twitter Activity at Kidney Week 2011 2012Increased Use of Twitter at a Medical Conference: A Report and a Review of the Educational Opportunities 2012Trends in Twitter Use by Physicians at the American Society of Clinical Oncology Annual Meeting, 2010 and 2011 2013Pharmacy 2.0: A scoping review of social media use in pharmacy 2013The impact of social media on a major international emergency medicine conference

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