New Media and Market Competition: A Niche Analysis of Television News, Electronic News, and Newspaper News in Taiwan

Shu‐Chu Sarrina Li

38 citations0/0 files storedJournal of Broadcasting & Electronic Media

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Media Studies and Communication Journalism and Media Studies Media and Digital Communication

Abstract

With the rapid development of communication technologies, Taiwan's news market has undergone a great transformation. Adopting niche theory from organizational ecology, this study analyzed competition among three news media in Taiwan. A telephone survey was conducted to examine the level of perceived gratification provided by television news, electronic news, and newspaper news. The findings showed that strong competition exists between newspapers and television news, and that television news has gained superiority over newspapers.

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References

1989The Practice of Social Research 1967Organization and environment 1991Mass Media Research: An Introduction 2009Media Effects 1983Niche Width and the Dynamics of Organizational Populations 1994Media uses and effects: A uses-and-gratifications perspective.1984The Theory of the Niche: Quantifying Competition Among Media Industries 1998Competing With Whom? Where? And How? A Structural Analysis of the Electronic Newspaper Market

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2015Competitive dynamics in the Korean video platform market: Traditional pay TV platforms vs. OTT platforms 2004Impacts of the Internet on Newspapers in Europe 2002Electronic newspaper and its adopters: examining the factors influencing the adoption of electronic newspapers in Taiwan 2017Television media old and new: A niche analysis of OTT, IPTV, and digital cable in Taiwan 2010Market uncertainty and mimetic isomorphism in the newspaper industry: a study of Taiwan's mainstream newspapers from 1992 to 2003

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