Article2011

Market orientation and its antecedents in the Polish local governments

17 citations0/0 files storedInternational Journal of Public Sector Management

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Public Policy and Administration Research Local Government Finance and Decentralization Business, Innovation, and Economy

Abstract

Purpose – Over the past few years there have been several attempts to reform the structure and functioning of the Polish local government units (LGU). Therefore, it is worth analyzing the application of the marketing concept in this context. More specifically the purpose of this paper is to determine the present level of market orientation (MO) of the Polish LGU, and indicate some factors stimulating the MO development.

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References

1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1993Market Orientation: Antecedents and Consequences 1994The Capabilities of Market-Driven Organizations 1990The Effect of a Market Orientation on Business Profitability 1993MARKOR: A Measure of Market Orientation 2002The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance 2002Public Sector Management

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2012Market orientation in a developing economy public institution

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