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List of IllustrationsAcknowledgmentsIntroduction3INew Stores19IIThe Grand Magasin48Merchandise and the Mass Market48Finance and Purchasing53Organization58IIIThe Boucicauts75Building Organization Men: The Base77Building Organization Men: Management112Ritualization121Entrepreneurial Roles and Business Change127IVThe Directors130Faithful Continuators130Members of a Single Family143VSelling Consumption165An Eighth Wonder166A Way of Life178VISelling the Store190Ambivalence and Hostility190A Model Community215Conclusion231Appendix241Bibliography245Index259
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