Discourse in the Blogosphere: What Museums Can Learn from Web 2.0

Abstract

Web 2.0 is a term that describes web-based applications on which users generate, share, and curate the content. Over the last three years, Web 2.0 sites, from blogs to YouTube to Wikipedia, have transformed the ways that web users interact with content and with each other on the web. This article explores the ways that the philosophies of Web 2.0, which promote user participation and peer-to-peer interaction, can be applied in museums to encourage active discourse among visitors. Current web-based projects and potential in-gallery applications are explored, with a focus on networking individual visitor experiences as a basis for communal action.

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