Exploring FDR'S relationship with the press: A historical agenda‐setting study

Abstract

This historical agenda‐setting study examined the extent to which Franklin Roosevelt's issue agenda, as expressed in his first seven State of the Union speeches, correlated with subsequent coverage in seven major newspapers and the degree to which newspaper coverage correlated with FDR's issue agenda. While past works have emphasized Roosevelt's ability to influence media coverage, this study suggests that Roosevelt reacted to previous coverage more than he influenced subsequent coverage. Past researchers contend that Roosevelt's strong support early in his first term deteriorated subsequently. By contrast, our study found stronger correlations between FDR's issue agenda and subsequent coverage later in his presidency. FDR reacted to, rather than influenced, coverage in newspapers he read and influenced coverage in newspapers he did not read. Roosevelt's issue agenda posted stronger correlations for the papers that supported him than those that opposed him. This study suggests, then, that historical conditions, amount of exposure to the newspaper, and political leanings of the newspaper are contingent conditions influencing the agenda‐setting process and should be considered in future agenda‐setting studies.

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