Partisan and Structural Balance of Election Stories on the 1998 Governor's Race in Michigan

Abstract

The partisan and structural balance of newspaper stories covering the 1998 governor's race in Michigan was assessed and compared to the newspaper coverage of 3 earlier elections. The 1998 election coverage favored the Democratic challenger in terms of space and prominence given his campaign's assertions. An issue analysis, however, suggests that the Republican incumbent was able to frame the substantive issue agenda, while the Democratic challenger became himself the issue because of his insulting campaign comments.

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