Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

How brand attribute typicality and consumer commitment moderate the influence of comparative advertising

16 references·12 citing·43 second hop

FromToDepth

this work references cited by second hop

References

1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
1987Dimensions of Consumer Expertise4,373 cited
1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
2014Attitude Strength1,287 cited
2001On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis1,259 cited
2014Cognitive Responses in Persuasion1,202 cited
1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments1,106 cited
2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,056 cited
1994Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions634 cited
1982The Concept of External Validity615 cited
1983The Information Processing of Pictures in Print Advertisements584 cited
1971The psychology of commitment : experiments linking behavior to belief520 cited
1988The involvement—commitment model: Theory and implications487 cited
1977Effects of Information Presentation Format on Consumer Information Acquisition Strategies435 cited
1978Beyond Attitude Structure: Toward the Informational Determinants of Attitude

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

424 cited

2001The Moderating Role of Commitment on the Spillover Effect of Marketing Communications392 cited

Cited by

2020Mitigating negative spillover effects in a product-harm crisis: strategies for market leaders versus market challengers33 cited
2012Comparative advertising effectiveness in Latin America: evidence from Chile33 cited
2013Direct or indirect comparative ads: The moderating role of information processing modes29 cited
2018The Impact of Competitiveness on Consumer Responses to Comparative Advertisements27 cited
2017Comparative advertising: Effects of concreteness and claim substantiation through reactance and activation on purchase intentions26 cited
2016Brand typicality impact on brand imitations evaluation and categorization25 cited
2015Consumers’ intention to donate to two children’s charity brands: a comparison of Barnardo’s and BBC Children in Need23 cited
2013A History of Comparative Advertising in the United States23 cited
2017The ad format-strategy effect on comparative advertising effectiveness23 cited
2013Practitioner Views of Comparative Advertising19 cited
2011Do opposites attract? Understanding opposition in promotion17 cited
2018Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response16 cited