References

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• 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
• 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
• 1990Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving5,817 cited
• 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
• 1977Human Emotions2,868 cited
• 2000Consumer Choice between Hedonic and Utilitarian Goods2,236 cited
• 1992Valuing public goods: The purchase of moral satisfaction1,942 cited
• 1994Contingent Valuation: Is Some Number Better than No Number?1,927 cited
• 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
• 1973New directions in equity research.1,649 cited
• 1989The moral dimension: toward a new economics1,531 cited
• 1978Affect, accessibility of material in memory, and behavior: A cognitive loop?1,494 cited
• 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
• 1972Effect of feeling good on helping: Cookies and kindness.