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Aversion aux pertes: origine, composantes et implications marketing
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Aversion aux pertes: origine, composantes et implications marketing (2008)Aversion aux pertes: origine, composantes…Satisfaction: A Behavioral Perspective on the Consumer (2014)Satisfaction: A Behavioral Pe…The Neural Basis of Loss Aversion in Decision-Making Under Risk (2007)The Neural Basis of Loss Aver…Loss Aversion and Seller Behavior: Evidence from the Housing Market (2001)Loss Aversion and Seller Beha…Consumer Choice between Hedonic and Utilitarian Goods (2000)Consumer Choice between Hedon…Mental accounting matters (1999)Mental accounting mattersAre Investors Reluctant to Realize Their Losses? (1998)Are Investors Reluctant to Re…Myopic Loss Aversion and the Equity Premium Puzzle (1995)Myopic Loss Aversion and the …Choice in Context: Tradeoff Contrast and Extremeness Aversion (1992)Choice in Context: Tradeoff C…Advances in prospect theory: Cumulative representation of uncertainty (1992)Advances in prospect theory: …Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Loss Aversion in Riskless Cho…Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias (1991)Anomalies: The Endowment Effe…Experimental Tests of the Endowment Effect and the Coase Theorem (1990)Experimental Tests of the End…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Toward a positive theory of consumer choice (1980)Toward a positive theory of c…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …LOSS AVERSION IS CONSISTENT WITH STOCK MARKET BEHAVIOR (2020)LOSS AVERSION IS CONSISTENT W…Using fMRI Analysis to Unpack a Portion of Prospect Theory for Advertising/Marketing Understanding (2016)Using fMRI Analysis to Unpack…Judgment under Uncertainty: Heuristics and Biases (1974)Prospect theory: An analysis of decision under risk (1988)Construal-level theory of psychological distance. (2010)Status quo bias in decision making (1988)A Theory of Fairness, Competition, and Cooperation (1999)Time Discounting and Time Preference: A Critical Review (2002)Judgment under Uncertainty: Heuristics and Biases (1975)Individual differences in reasoning: Implications for the rationality debate? (2000)A perspective on judgment and choice: Mapping bounded rationality. (2003)ASPECTS OF THE THEORY OF SYNTAX (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Framing of Decisions and the Psychology of Choice (1981)When and Why Incentives (Don't) Work to Modify Behavior (2011)Choices, values, and frames. (1984)Heuristics and Biases: The Psychology of Intuitive Judgment (2004)Returns to Buying Winners and Selling Losers: Implications for Stock Market Efficiency (1993)Trading Is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors (2000)Investor Psychology and Asset Pricing (2001)All That Glitters: The Effect of Attention and News on the Buying Behavior of Individual and Institutional Investors (2007)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)A Review of WTA/WTP Studies (2002)Does Market Experience Eliminate Market Anomalies? (2003)Toward a theory of customer engagement marketing (2016)
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1992Advances in prospect theory: Cumulative representation of uncertainty15,457 cited
  • 1991Loss Aversion in Riskless Choice: A Reference-Dependent Model6,428 cited
  • 1980Toward a positive theory of consumer choice5,574 cited
  • 1991Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias5,015 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1998Are Investors Reluctant to Realize Their Losses?3,721 cited
  • 1999Mental accounting matters3,344 cited
  • 1990Experimental Tests of the Endowment Effect and the Coase Theorem3,192 cited
  • 2014Satisfaction: A Behavioral Perspective on the Consumer3,003 cited
  • 1995Myopic Loss Aversion and the Equity Premium Puzzle2,486 cited
  • 2000Consumer Choice between Hedonic and Utilitarian Goods2,236 cited
  • 2007The Neural Basis of Loss Aversion in Decision-Making Under Risk1,733 cited
  • 1992Choice in Context: Tradeoff Contrast and Extremeness Aversion1,727 cited
  • 2001Loss Aversion and Seller Behavior: Evidence from the Housing Market

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  • 2016Using fMRI Analysis to Unpack a Portion of Prospect Theory for Advertising/Marketing Understanding2 cited
  • 2020LOSS AVERSION IS CONSISTENT WITH STOCK MARKET BEHAVIOR1 cited