Dynamics of strategic change: critical issues in fostering positive organizational change

Abstract

Examines the fundamental issues and dynamics surrounding strategic change in contemporary organizations. Outlines the main components of, and barriers to, change and discusses the alternative strategies of change. Also discusses issues surrounding the fundamental role of culture and the need for effective leadership. Argues that effective strategic change requires approaches to leadership that are more likely to enhance workplace change through employee participation, motivation and commitment. To meet new challenges, business organizations must develop attributes of corporate culture most likely to support their change strategies. On final analysis, change can only succeed if it is based solidly on an understanding of how people behave, what motivates them, and how improved positive attitudes can be developed.

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