Critical marketing in the classroom: possibilities and challenges

Miriam Catterall · Pauline Maclaran · Lorna Stevens

31 citations0/0 files storedMarketing Intelligence & Planning

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Management and Marketing Education Management and Organizational Studies Critical and Liberation Pedagogy

Abstract

Critical marketing studies are currently on the margins of the discipline, and the ideas and challenges to conventional marketing thought posed by these critiques are rarely examined in the marketing classroom. Drawing largely from debates in the management literature, discusses the problems and considers the possibilities of integrating critical reflection into the marketing curriculum.

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References

1985The Reflective Practitioner: How Professionals Think in Action 1995Liberatory Postmodernism and the Reenchantment of Consumption 1992On the Idea of Emancipation in Management and Organization Studies 2006The Unmanageable Consumer 1997Making Sense of Management: A Critical Introduction 1991Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science 1995The politics of social research 1994Marketing Management and Strategy

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