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Children's understanding of television advertising: A grounded theory approach
16 references·0 citing·34 second hop
Children's understanding of television advertising: A grounded theory approach (2010)Children's understanding of television ad…Focus Groups in Social Research (2001)Focus Groups in Social Resear…Children, Advertising, and Product Experiences: A Multimethod Inquiry (2000)Children, Advertising, and Pr…Focus Groups as Qualitative Research (1997)Focus Groups as Qualitative R…Rethinking the Focus Group in Media and Communications Research (1996)Rethinking the Focus Group in…Designing Qualitative Research (1996)Designing Qualitative ResearchAdolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics (1994)Adolescent Skepticism toward …When to Use Focus Groups and Why (1993)When to Use Focus Groups and …Basics of qualitative research (1990)Basics of qualitative researchFocus Groups: A Practical Guide for Applied Research (1989)Focus Groups: A Practical Gui…The Focussed Interview and Focus Groups: Continuities and Discontinuities (1987)The Focussed Interview and Fo…Naturalistic inquiry (1985)Naturalistic inquiryFocus groups: A new tool for qualitative research (1984)Focus groups: A new tool for …Advances in Consumer Research (1983)Advances in Consumer ResearchObservation of Parent-Child Interaction in Supermarket Decision-Making (1978)Observation of Parent-Child I…Children and Commercial Persuasion: An Attribution Theory Analysis (1974)Children and Commercial Persu…The Discovery of Grounded Theory: Strategies for Qualitative Research (1968)The Discovery of Grounded The…Outline of a Theory of Practice. (1980)The Practice of Social Research (1989)Qualitative Data Analysis: An Expanded Sourcebook (1994)Focus group method and methodology: current practice and recent debate (2006)Keywords in Qualitative Methods (2006)Positionality: Reflecting on the Research Process (2014)Measurement of Consumer Susceptibility to Interpersonal Influence (1989)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)Case Research in Marketing: Opportunities, Problems, and a Process (1985)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Focus Groups: A Practical Guide for Applied Research (1989)The methodology of Focus Groups: the importance of interaction between research participants (1994)The qualitative research interview (2006)Series: Practical guidance to qualitative research. Part 3: Sampling, data collection and analysis (2017)The use of focus group discussion methodology: Insights from two decades of application in conservation (2018)A Purposeful Approach to the Constant Comparative Method in the Analysis of Qualitative Interviews (2002)An Introduction to Qualitative Research (2009)Theory Construction in Qualitative Research (2012)Classrooms as Communities (1997)Disrupted Routines: Team Learning and New Technology Implementation in Hospitals (2001)Sample Size Policy for Qualitative Studies Using In-Depth Interviews (2012)A Participatory Inquiry Paradigm (1997)Qualitative Analysis on Stage: Making the Research Process More Public (2002)Participant Observation as a Data Collection Method (2008)Collecting and analysing qualitative data: issues raised by the focus group (1998)Focus group methodology: a review (1998)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)Three Approaches to Qualitative Content Analysis (2005)Seeking Qualitative Rigor in Inductive Research (2012)Thematic Analysis (2017)
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References

  • 1985Naturalistic inquiry45,666 cited
  • 1989Focus Groups: A Practical Guide for Applied Research15,489 cited
  • 1990Basics of qualitative research11,107 cited
  • 1997Focus Groups as Qualitative Research8,856 cited
  • 1968The Discovery of Grounded Theory: Strategies for Qualitative Research6,679 cited
  • 1983Advances in Consumer Research2,879 cited
  • 2001Focus Groups in Social Research2,174 cited
  • 1996Designing Qualitative Research1,915 cited
  • 1993When to Use Focus Groups and Why1,205 cited
  • 1994Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics619 cited
  • 1996Rethinking the Focus Group in Media and Communications Research555 cited
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  • 1974Children and Commercial Persuasion: An Attribution Theory Analysis405 cited
  • 1978Observation of Parent-Child Interaction in Supermarket Decision-Making273 cited
  • 2000Children, Advertising, and Product Experiences: A Multimethod Inquiry

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