LBJ, the Rhetoric of Transcendence, and the Civil Rights Act of 1968

Steven R. Goldzwig

21 citations0/0 files storedRhetoric and Public Affairs

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Rhetoric and Communication Studies Race, History, and American Society Cultural and political discourse analysis

Abstract

The Civil Rights Act of 1968 was the result of a complex convergence of presidential public persuasion in a context of increasing domestic violence associated with a series of summer disturbances and the assassination of Martin Luther King, Jr. Analysis of Lyndon Johnson's public discourse supporting the 1968 Civil Rights Act reveals that rhetorical transcendence was employed as a recurrent strategy in attempts to pass legislation.

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References

1969A Grammar of Motives 1966Language as Symbolic Action 1937Attitudes toward history 1962The Rhetoric of Religion: Studies in Logology 1977Doris Kearns. Lyndon Johnson and the American Dream. New York: Harper and Row. 1976. Pp. xii, 432. $12.50 1984Persuasion and social movements 1981The Struggle for Black Equality: 1954-1992 1993Attitudes Toward History

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