Consumer behaviour and preferences regarding children's clothing in Turkey

Mehmet Haluk Köksal

33 citations0/0 files storedJournal of Fashion Marketing and Management

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Consumer Perception and Purchasing Behavior Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

Purpose – The aim of this study is to determine the factors affecting the consumer preferences and behaviour in the children's clothing market in Turkey, a country where the majority of the population is under 18 years old.

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References

2008Consumer Behavior: Buying, Having and Being 1992Kids as Customers: A Handbook of Marketing to Children 2003Linking consumer perception to preference of retail stores: an empirical assessment of the multi-attributes of store image 2003Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong 1999Chinese children as consumers: an analysis of their new product information sources 1998Parent‐child decision making in children’s clothing stores 1998Leaving home: brand purchase influences on young adults 2003"The Net Generation": Children and Young People, the Internet and Online Shopping

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