Cognitions and motivations for new venture creation decisions: linking expert scripts to self-efficacy, a South African study

Abstract

In bringing the concept of expert scripts to bear upon the venture creation decision and following a script-scenario construction model the existence and degree of mastery of scripts is inferred from a selection of items consisting of paired script recognition and distracter cues. These cognition cues are linked to motivation, operationalized through the general self-efficacy construct. Individuals with varying demographics were surveyed who met qualifying criteria from an unrestricted range of businesses. Moderate support was found for respondents to consistently recognize and select statements that evidence expert entrepreneurial scripts. Moreover associations with self-efficacy were modest.

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