SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Gender, identity and the consumption of advertising
16 references·9 citing·44 second hop
Gender, identity and the consumption of advertising (2003)Gender, identity and the consumption of a…Qualitative Data Analysis (2008)Qualitative Data AnalysisVisual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses (1999)Visual Rhetoric in Advertisin…Images in Advertising: The Need for a Theory of Visual Rhetoric (1994)Images in Advertising: The Ne…The lenses of gender: transforming the debate on sexual inequality (1993)The lenses of gender: transfo…Gender Differences in the Use of Message Cues and Judgments (1991)Gender Differences in the Use…Exploring Differences in Males' and Females' Processing Strategies (1991)Exploring Differences in Male…Focus Groups: A Practical Guide for Applied Research (1989)Focus Groups: A Practical Gui…Postmodernism and Gender Relations in Feminist Theory (1987)Postmodernism and Gender Rela…Numbers and Words (1985)Numbers and WordsIn A Different Voice: Psychological Theory And Women's Development (1982)In A Different Voice: Psychol…Designing Research for Application (1981)Designing Research for Applic…Self-schemata and processing information about the self. (1977)Self-schemata and processing …Gender Advertisements (1976)Gender AdvertisementsThe measurement of psychological androgyny. (1974)The measurement of psychologi…The Duality of Human Existence (1969)The Duality of Human ExistenceThe nature of human intelligence (1967)The nature of human intellige…Gender Differences in Responses to Informational and Transformational Advertising Appeals (2025)Gender Differences in Respons…Breaking Gender Binaries (2022)Breaking Gender Binaries[Softly Assembled] Gender Performance Through Products: Four Practices Responding to Masculine and Feminine Codes in Product Design (2018)[Softly Assembled] Gender Per…Predictors of Commercial Zapping During Live Prime-Time Television (2017)Predictors of Commercial Zapp…Influence of Leadership on Job Satisfaction: The Moderating Effects of Follower Individual‐Level Masculinity–Femininity Values (2014)Influence of Leadership on Jo…Segmentation of Chinese adolescent girls using gender roles and ideal female images (2012)Segmentation of Chinese adole…Television Advertising Avoidance: Advancing Research Methodology (2010)Television Advertising Avoida…Caught with Your Pants Down: Masculine Identity and the Consumption of Television Advertising (2010)Caught with Your Pants Down: …Consumer Culture Theory: Retrospect and Prospect (2006)Consumer Culture Theory: Retr…Statistical principles in experimental design. (1962)Experimental and Quasi-Experimental Designs for Research (1963)The Structure of Scientific Revolutions (1963)A Framework for Conceptual Contributions in Marketing (2011)Large-Scale Psychological Differences Within China Explained by Rice Versus Wheat Agriculture (2014)Sample Size for Survey Research: Review and Recommendations (2020)Deconstructing Gender (1989)Genital Knowledge and Gender Constancy in Preschool Children (1989)Gender As a Social Structure (2004)Understanding the science experiences of successful women of color: Science identity as an analytic lens (2007)Gender stereotypes have changed: A cross-temporal meta-analysis of U.S. public opinion polls from 1946 to 2018. (2019)The American Heritage Word Frequency Book (1973)Self-monitoring of expressive behavior. (1974)Script processing in attitude formation and decision making. (1976)A social-cognitive approach to motivation and personality. (1988)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)The Power of Feedback (2007)Review of Child Development Research (1965)Sex role adaptability: One consequence of psychological androgyny. (1975)Gender schema theory: A cognitive account of sex typing. (1981)The Role of the Father in Child Development (1985)Sexing the body: gender politics and the construction of sexuality (2000)Family: Socialization and Interaction Process (2014)Grounded Theory Methods and Qualitative Family Research (2005)How Many Interviews Are Enough? (2005)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)The qualitative content analysis process (2008)Using Software in Qualitative Research: A Step-by-Step Guide (2014)Analyzing Qualitative Data (2018)Focus Groups as Qualitative Research (1997)Qualitative research: Methods in the social sciences (2006)Consolidated criteria for reporting qualitative research (COREQ): a 32-item checklist for interviews and focus groups (2007)Individualism and collectivism: Cross-cultural perspectives on self-ingroup relationships. (1988)Converging measurement of horizontal and vertical individualism and collectivism. (1998)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The gender similarities hypothesis. (2005)Reflecting on the development of interpretative phenomenological analysis and its contribution to qualitative research in psychology (2008)Gender Differences in Preferences (2009)How Much Can We Boost IQ and Scholastic Achievement (1969)Teaching For Quality Learning At University (1999)Teaching For Quality Learning At University (1999)An Examination of Violence and Gender Role Portrayals in Video Games: Implications for Gender Socialization and Aggressive Behavior (1998)Body Projects of Young Women of Color in Physics: Intersections of Gender, Race, and Science (2005)A meta-analysis of gender roles in advertising (2009)
this work references cited by second hop

References

  • 2008Qualitative Data Analysis17,410 cited
  • 1982In A Different Voice: Psychological Theory And Women's Development10,877 cited
  • 1989Focus Groups: A Practical Guide for Applied Research8,522 cited
  • 1974The measurement of psychological androgyny.8,519 cited
  • 1977Self-schemata and processing information about the self.3,909 cited
  • 1967The nature of human intelligence3,864 cited
  • 1981Designing Research for Application1,805 cited
  • 1969The Duality of Human Existence1,176 cited
  • 1993The lenses of gender: transforming the debate on sexual inequality1,156 cited
  • 1976Gender Advertisements1,026 cited
  • 1987Postmodernism and Gender Relations in Feminist Theory894 cited
  • 1985Numbers and Words814 cited
  • 1994Images in Advertising: The Need for a Theory of Visual Rhetoric792 cited
  • 1991Exploring Differences in Males' and Females' Processing Strategies778 cited
  • 1999Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses657 cited
  • 1991Gender Differences in the Use of Message Cues and Judgments

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

636 cited

Cited by

  • 2022Breaking Gender Binaries28 cited
  • 2006Consumer Culture Theory: Retrospect and Prospect23 cited
  • 2010Television Advertising Avoidance: Advancing Research Methodology22 cited
  • 2014Influence of Leadership on Job Satisfaction: The Moderating Effects of Follower Individual‐Level Masculinity–Femininity Values19 cited
  • 2017Predictors of Commercial Zapping During Live Prime-Time Television18 cited
  • 2010Caught with Your Pants Down: Masculine Identity and the Consumption of Television Advertising17 cited
  • 2012Segmentation of Chinese adolescent girls using gender roles and ideal female images11 cited
  • 2018[Softly Assembled] Gender Performance Through Products: Four Practices Responding to Masculine and Feminine Codes in Product Design6 cited
  • 2025Gender Differences in Responses to Informational and Transformational Advertising Appeals5 cited