Re/presenting intellectual subjectivity: gender and visual imagery in the field of higher education

Abstract

Visual images of students and academics in the UK have traditionally featured men, reflecting the historical predominance of men in these positions. When women were represented, sexist imagery and traditional constructions of femininity were not uncommon. This article explores the ways in which students and academics are constructed in a selection of visual representations in two contemporary UK sources: in two videos aimed at potential students and in the Times Higher Education, a magazine for higher education professionals. Following a discussion of dominant constructions of intellectual subjectivity, I draw upon a feminist post-structuralist approach in the analysis of these visual images. Although women are now entering universities in greater numbers than ever before, I suggest that this visual iconography continues to inscribe culturally dominant constructions of femininity and masculinity, reaffirms a gender binary and reconstructs the serious intellectual subject as a masculine one.

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