SHOULD I STAY OR SHOULD I GO? CONTINUED PARTICIPATION INTENTIONS IN ONLINE COMMUNITIES.

Steven L. Johnson

9 citations0/0 files storedAcademy of Management Proceedings

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Knowledge Management and Sharing Digital Marketing and Social Media Technology Adoption and User Behaviour

Abstract

This study provides support for the proposition that participation intentions in online communities is a multi-dimensional construct. We analyze 534 survey responses and communication history of 135,477 messages from 33 different online communities to investigate multi-level antecedents of two dimensions of continued participation: participation continuance intentions and participation intensity intentions.

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1999Psychological Safety and Learning Behavior in Work Teams 2002Relationship Formation on the Internet: What’s the Big Attraction?2001Membership Size, Communication Activity, and Sustainability: A Resource-Based Model of Online Social Structures 1999The source, nature, and direction of work and family conflict: A longitudinal investigation.2004Information Overload and the Message Dynamics of Online Interaction Spaces: A Theoretical Model and Empirical Exploration 2007Implementing New Practices: An Empirical Study of Organizational Learning in Hospital Intensive Care Units 2006Predicting Continued Participation in Newsgroups 2006Community Commitment: How Affect, Obligation, and Necessity Drive Online Behaviors

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