Development of a Technological Platform for Implementing VTBC Programs

Italo Meloni · Benedetta Sanjust · Giuseppe Delogu · Eleonora Sottile

20 citations0/0 files storedTransportation research procedia

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Transportation Planning and Optimization Urban Transport and Accessibility Transportation and Mobility Innovations

Abstract

This paper presents the architecture of a technology platform constructed for the purpose of conducting personalised campaigns for promoting sustainable transportation. In particular, the proposed platform is designed to automate phases and activities of a Voluntary Travel Behaviour Change programme (VTBC), with a view to extending it to the large scale, reducing the resource commitment. A VTBC pilot test on a small convenience sample is also presented that aims to better define some features such as form and content of Personalised Travel Plans (PTP) and reinforcing messages provided to participants with a view to encouraging sustainable travel behaviour.

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References

2010Behaviour theory and soft transport policy measures 2008Smarter Choices: Assessing the Potential to Achieve Traffic Reduction Using ‘Soft Measures’2009Evaluation of voluntary travel behaviour change: Experiences from three continents 2006Determinants of the effectiveness of travel feedback programs—a review of communicative mobility management measures for changing travel behaviour in Japan 2001Travel blending: an Australian travel awareness initiative 2013Quantified Traveler: Travel Feedback Meets the Cloud to Change Behavior 2007Mobility Management in Japan 2014Mobile Technologies for Activity-Travel Data Collection and Analysis

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