Organization-Environment Isomorphism, Rejection, and Substitution in Brazilian Protestantism

Abstract

Mainline organization theory generally presumes that organizations tend toward ever greater 'fit' or isomorphism with their environments. Much of current organization theory also stresses the rational-legal bases of organization at the expense of charismatic and traditional authority. This paper posits two nonisomorphic responses to the environment—rejection and substitution—and analyzes their dynamics in bureaucratic and non-bureaucratic protestant churches in 200 Brazilian communities.

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