Research on Post-Adoption Behavior of B2B E-Marketplace in China

Chunjuan Zhai

16 citations0/0 files storedInternational Conference on Management and Service Science (MASS)

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Technology Adoption and User Behaviour E-commerce and Technology Innovations Digital Platforms and Economics

Abstract

This paper examines post-adoption behavior (continue to use or not) within the context of B2B e-marketplace in China. first, based on innovation diffusion theory and relative research, ten key factors effecting organizations to continue to use B2B e-marketplace are identified, the theoretic model is built based on TOE framework and 10 hypotheses are formulated. Then, the model and ten hypothesis are tested using data collected from 176 Chinese enterprises. The result indicates that relative advantage, compatibility, network externality, top manager support, government E-readiness, market force E-readiness and support industries E-readiness have positive effects on organization's intention to continue to use B2B e-marketplace in China.

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References

2019Diffusion of Innovations 1 2001Understanding Information Systems Continuance: An Expectation-Confirmation Model1 1983The diffusion of innovations 2000A Resource-Based Perspective on Information Technology Capability and Firm Performance: An Empirical Investigation1 1991Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior 1999Information Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs1 1990Information Technology Implementation Research: A Technological Diffusion Approach 1999An Integrated Model of Information Systems Adoption in Small Businesses

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