Export to Win: A Useful International Marketing Simulation

Daniel D. Butler · Paul A. Herbig

10 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Innovative Teaching Methodologies in Social Sciences Business and Management Studies

Abstract

Currently, a dearth of simulations for use in international marketing courses exists. Those few simulations that are available have been designed exclusively for international business courses concentrating on the nonmarketing managerial and financial aspects of a multinational corporation. These simulations have limited use in the international marketing domain. This article provides an overview of a computer-generated export simulation found to be very useful for students of international marketing.

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1985The Teaching Effectiveness of Games in Collegiate Business Courses 1984Adding International Business to the Core Program via the Simulation Game 1990International Business Simulation/Gaming: An Assessment and Review 1992Student Attitudes toward Marketing Mix Activities in the Large Class Environment 1987Cognitive and Affective Dimensions of Educational Objectives: Scale Development and Measurement

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