The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review

1989-08-01articleJournal of Marketing Research1,461 citationsclosed

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Abstract

Akshay R. Rao, Kent B. Monroe, The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review, Journal of Marketing Research, Vol. 26, No. 3 (Aug., 1989), pp. 351-357

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References

1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations

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