Overcoming denial and increasing the intention to use condoms through the induction of hypocrisy.

Elliot Aronson

299 citations0/0 files storedAmerican Journal of Public Health

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Media Influence and Health HIV/AIDS Research and Interventions Behavioral Health and Interventions

Abstract

Feelings of hypocrisy were induced in college students to increase condom use. Hypocrisy was created by making subjects mindful of their past failure to use condoms and then having them persuade others about the importance of condoms for AIDS prevention. The induction of hypocrisy decreased denial and led to greater intent to improve condom use relative to the control conditions. The implications of these findings for AIDS prevention are discussed.

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