User acceptance of virtual worlds

Clyde W. Holsapple · Jiming Wu

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Technology Adoption and User Behaviour Digital Games and Media Virtual Reality Applications and Impacts

Abstract

Research on information technology (IT) adoption focuses almost entirely on productivity-oriented IT such as word processing. Little attention has been directed at investigating adoption of entertainment-oriented IT such as virtual worlds. Contending that it is important to better understand adoption of this technology, we develop a theoretical framework that recognizes the potential of imaginal and emotional responses in explaining user acceptance of virtual worlds. With its basis in the hedonic theory, the research framework may benefit the developers and sponsors of virtual worlds as they strive to build and sustain a customer base. The paper also outlines an example to illustrate one way to approach a consideration of the imaginal and emotional variables.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2000Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 2000Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1 2004User Acceptance of Hedonic Information Systems1 2002Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior 2003Why do people play on-line games? An extended TAM with social influences and flow experience

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