Article1997

Bookbuilding vs. Fixed Price: An Analysis of Competing Strategies for Marketing IPOs

Lawrence M. Benveniste · Walid Y. Busaba

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Abstract

Lawrence M. Benveniste, Walid Y. Busaba, Bookbuilding vs. Fixed Price: An Analysis of Competing Strategies for Marketing IPOs, The Journal of Financial and Quantitative Analysis, Vol. 32, No. 4 (Dec., 1997), pp. 383-403

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References

1986Why new issues are underpriced 1986Investment banking, reputation, and the underpricing of initial public offerings 1989How investment bankers determine the offer price and allocation of new issues 1992Sequential Sales, Learning, and Cascades 1994Initial public offerings: International insights 1993The underpricing of initial public offerings and the partial adjustment phenomenon 1994The Pricing of Initial Public Offerings: Tests of Adverse-Selection and Signaling Theories 1987The costs of going public

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