A meta-analysis of humor in advertisingMartin Eisend2008-05-29reviewJournal of the Academy of Marketing Science498 citationsclosedNo readable copy stored yet — this record is metadata only.Humor Studies and ApplicationsMarketing and Advertising StrategiesAdvertising and Communication StudiesAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 498 citations exist upstream.References2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations2025Advances in Consumer Research1988Statistical Methods for Meta-Analysis1979The file drawer problem and tolerance for null results.1999Dual-process theories in social psychology2015Methods of Meta-Analysis: Correcting Error and Bias in Research Findings2005Culture, leadership, and organizations: the GLOBE study of 62 societies1995The Handbook of Research Synthesis.Cited by2019What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence2021Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics2022Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience2010How humor in advertising works: A meta-analytic test of alternative models2014Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness2013Identifying Appropriate Compensation Types for Service Failures2019Endorsement and visual complexity in food advertising on Instagram2017Single versus Multiple Measurement of Attitudes