Does stakeholder engagement promote sustainable innovation orientation?

Silvia Ayuso · Miguel Rodríguez · Roberto García‐Castro · Miguel Á. Ariño

261 citations0/0 files storedIndustrial Management & Data Systems

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Sustainability and Innovation in Business Innovation and Knowledge Management Environmental Sustainability in Business

Abstract

Purpose The purpose of this paper is to focus on the contribution of stakeholder engagement to firms' innovation orientation within the context of sustainable development. It investigates whether engagement with different stakeholders promotes sustainable innovation. Design/methodology/approach The empirical analysis is based on an international sample of 656 large companies, drawn from the annual assessment for the Dow Jones Sustainability Indexes. A logistic regression analysis was performed in order to test the hypothesized relationships between stakeholder interaction, knowledge management and sustainable innovation orientation. Findings Empirical results showed that knowledge sourced from engagement with internal and external stakeholders contributes to a firm's sustainable innovation orientation, but that this knowledge has to be managed by the firm internally in order to be converted into new ideas for innovation. Research limitations/implications Since the present study represents one of the first attempts to characterize stakeholder‐driven innovation in a quantitative way, there are some limitations related to the used database that should be addressed in future research. Practical implications The results show the importance for companies of connecting the business functions of stakeholder engagement and innovation, and find flexible mechanisms to combine access and transformation of relevant stakeholder information. Originality/value The main contribution of the present research is to prove quantitatively that engagement with different stakeholders is a valid mechanism for promoting sustainable innovation within firms. This is done with a unique dataset, the SAM Group database. In addition, the present study will advance understanding on firm's sustainable innovation processes by framing this phenomenon as an organizational capability.

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References

1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1984A resource‐based view of the firm 2010Strategic management a stakeholder approach 1996Toward a knowledge‐based theory of the firm 1992Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology 2003Open Innovation: The New Imperative for Creating and Profiting from Technology 1995The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications

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2018A supply chain sustainability innovation framework and evaluation methodology 2017Harnessing Difference: A Capability‐Based Framework for Stakeholder Engagement in Environmental Innovation 2022Dynamic capabilities and innovation ambidexterity: The roles of intellectual capital and innovation orientation 2014The role of internal capabilities and firms' environment for sustainable innovation: evidence for G ermany 2019Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study

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