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Promoting business with corporate gifts – major issues and empirical evidence
3 references·2 citing·17 second hop
Promoting business with corporate gifts – major issues and empirical evidence (2006)Promoting business with corporate gifts –…Exploring the Effectiveness of Business Gifts: Replication and Extension (2000)Exploring the Effectiveness o…Services marketing : a European perspective (1999)Services marketing : a Europe…Marketing Plans: How to Prepare Them, How to Use Them (1989)Marketing Plans: How to Prepa…Gift Giving and Corruption (2016)Gift Giving and CorruptionRegarding gifts—on Christmas gift exchange and asymmetrical business relations (2011)Regarding gifts—on Christmas …Effects of a favor and liking on compliance (1971)Essentials of Behavioral Research: Methods and Data Analysis (1984)Influence : science and practice (1985)After-service gifts: evaluating how presence, context and value impact customer satisfaction and customer delight (2020)Consumers' response to promotional gifts: The role of gender, transactional value, and reciprocity (2020)Can Employees Exercise Control Over Managers? The Role of the Employees' Knowledge of Manager Behavior and Manager Discretion (2021)The Norm of Reciprocity: A Preliminary Statement (1960)The Gift: The Form and Reason for Exchange in Archaic Societies. (1992)Stone Age Economics (2012)The Sociology of Georg Simmel (1950)Trust: making and breaking cooperative relations (1989)The service concept: the missing link in service design research? (2002)The design of functional (total care) products (2004)The potential of public transport smart card data (2005)The role of dynamic capabilities in e-business transformation (2003)A stakeholder approach to relationship marketing strategy (2005)Understanding and profitably managing customer loyalty (2008)
this work references cited by second hop

References

  • 1989Marketing Plans: How to Prepare Them, How to Use Them341 cited
  • 1999Services marketing : a European perspective168 cited
  • 2000Exploring the Effectiveness of Business Gifts: Replication and Extension47 cited

Cited by

  • 2016Gift Giving and Corruption98 cited
  • 2011Regarding gifts—on Christmas gift exchange and asymmetrical business relations22 cited

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