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Concerns itself with the growth prospects for the West African fishing industry, decides that attempts to reform marketing in isolation from the system of financing will be unsuccessful. Wonders what can be done to identify constraints to trade, and this involves more than a mere understanding of economic processes. Attempts to show the response of marketing institutions to technical innovations and economic growth in the hope that it will provide some empirical data to modify Western economic concepts that are generally applied to developing economies. Concludes that generalisation for all developing economies are not possible.
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