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Success Factors of New Product Launch: The Case of iPhone Launch
16 references·1 citing·46 second hop
Success Factors of New Product Launch: The Case of iPhone Launch (2015)Success Factors of New Product Launch: Th…Building theories from case study research (2009)Building theories from case s…On the relationship between innovation and performance: A sensitivity analysis (2006)On the relationship between i…Lessons from innovation empirical studies in the manufacturing sector: A systematic review of the literature from 1993–2003 (2005)Lessons from innovation empir…Innovating Firms and Aggregate Innovation (2004)Innovating Firms and Aggregat…R&D and the growth of firms: empirical analysis of a panel of Italian firms (2003)R&D and the growth of firms: …Winning at new products : accelerating the process from idea to launch (2001)Winning at new products : acc…Market Share, Market Value and Innovation in a Panel of British Manufacturing Firms (1999)Market Share, Market Value an…Identifying the Key Success Factors in New Product Launch (1999)Identifying the Key Success F…New Products (1994)New ProductsMetrics for Measuring Product Development Cycle Time (1993)Metrics for Measuring Product…Building Theories from Case Study Research (1989)Building Theories from Case S…Order of entry and performance in new markets (1988)Order of entry and performanc…Success factors in product innovation (1987)Success factors in product in…New Products: What Separates Winners from Losers? (1987)New Products: What Separates …How New Product Strategies Impact on Performance (1984)How New Product Strategies Im…Design and marketing of new products (1981)Design and marketing of new p…New Product Launch Success: A Literature Review (2021)New Product Launch Success: A…SAPPHO updated - project SAPPHO phase II (1974)The Dimensions of Industrial New Product Success and Failure (1979)SAPPHO updated — project SAPPHO phase II (1993)In search of project classification: a non-universal approach to project success factors (1998)Knowledge networks in new product development projects: A transactive memory perspective (2005)Market Orientation and the New Product Paradox (2005)Invention and Economic Growth (1966)Issues in Assessing the Contribution of Research and Development to Productivity Growth (1979)Patent Statistics as Economic Indicators: A Survey (1990)Innovation and Productivity: Evidence from Six Latin American Countries (2011)The impact of innovation activities on firm performance using a multi-stage model: Evidence from the Community Innovation Survey 4 (2012)Innovation and Productivity: An Update (2013)Culture's Consequences: International Differences in Work-Related Values (1981)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)The Theory of Economic Development (2003)Relationship between quality management practices and innovation (2012)Product–Service Systems (PSS) business models and tactics – a systematic literature review (2014)Innovation indicators throughout the innovation process: An extensive literature analysis (2018)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Seeking the Ideal Form: Product Design and Consumer Response (1995)Why Some New Products are More Successful than Others (2001)Learning orientation, firm innovation capability, and firm performance (2002)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Another look at the instrumental variable estimation of error-components models (1995)Initial conditions and moment restrictions in dynamic panel data models (1995)Intrinsic and Extrinsic Motivation (2003)Identifying Technology Spillovers and Product Market Rivalry (2013)Carbon Taxes, Path Dependency, and Directed Technical Change: Evidence from the Auto Industry (2016)Endogenous Technological Change (1989)Endogenous Technological Change (1990)The Theory of the Growth of the Firm (1995)Measuring and Explaining Management Practices Across Firms and Countries (2006)Transition to Clean Technology (2016)Are Ideas Getting Harder to Find? (2020)Whence Consumer Loyalty? (1999)The dynamics of product innovation and firm competences (2002)The Influence of Intellectual Capital on the Types of Innovative Capabilities (2005)Task partitioning: An innovation process variable (1990)Measuring Preferences for Really New Products (2003)Automated Marketing Research Using Online Customer Reviews (2011)Theory Building From Cases: Opportunities And Challenges (2007)The qualitative research interview (2011)Positioning and Presenting Design Science Research for Maximum Impact1 (2013)Value creation in E‐business (2001)Knowing in Practice: Enacting a Collective Capability in Distributed Organizing (2002)Seeking Qualitative Rigor in Inductive Research (2012)
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References

  • 1989Building Theories from Case Study Research17,437 cited
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  • 2001Winning at new products : accelerating the process from idea to launch1,832 cited
  • 1999Market Share, Market Value and Innovation in a Panel of British Manufacturing Firms1,657 cited
  • 1987New Products: What Separates Winners from Losers?1,313 cited
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  • 1981Design and marketing of new products649 cited
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  • 1988Order of entry and performance in new markets409 cited
  • 2003R&D and the growth of firms: empirical analysis of a panel of Italian firms346 cited
  • 1994New Products343 cited
  • 1993Metrics for Measuring Product Development Cycle Time338 cited

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1984
How New Product Strategies Impact on Performance
239 cited

Cited by

  • 2021New Product Launch Success: A Literature Review10 cited