Infiltrating the boys’ club: Motivations for women’s fantasy sport participation

Abstract

Understanding gender differences in fantasy sport consumption involves in-depth assessment of personal attributes, consumption, sport fandom, and motivations to participate. The study addresses the area of gender and fantasy sport, examining motivation and consumption behaviors of men and women concerning this activity. In this research, a total of 530 men and women fantasy sport users were surveyed about their media consumption and overall motivations for participating. Results indicated men consuming nearly 10 hours more of sports media content each week than women. Regarding motivations, men and women yielded consistent motivations for play on five of the seven measures, with the two remaining measures, enjoyment and passing time, being significantly higher for men. Implications and directions for future research in this relatively new scholarly realm are offered.

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