Clothing Satisfaction Determinants

Abstract

The objective of this study was to investigate some of the socioeconomic and social‐psycho logical determinants of homemakers' satisfaction with their clothing. Data were collected from wives in 204 nuclear families residing in a north central SMSA (Standard Metropolitan Statistical Area) university town. Multiple regression analysis was employed to analyze the data, while an adaptation of the jackknife statistic was used for purposes of validation. A fairly extensive discussion of methodology has been included in order to introduce statistical tech niques which are somewhat new to this area of study. The results support the general hypothesis that satisfaction with clothing is a function of selected socioeconomic and social‐psychological variables. In descending order of importance, it was found that a homemaker was more satisfied with her clothing if she (1) was more satisfied with her material well‐being, (2) ranked herself higher in the proportion of the family's annual clothing expenditures spent for her, (3) perceived her clothing income to be adequate, (4) never felt restricted in what she wore, (5) spent fewer hours per week doing volunteer work, (6) bought new fashions sooner compared with those with whom she came in contact, and (7) had someone other than herself alone decide what styles of clothing were to be bought for her. The adjusted coefficient of multiple determination for the final regression model was 386, significant at the 001 level.

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