What Do Children Value in Entertainment Programs? A Cross-Cultural Investigation

Abstract

We investigated which program characteristics in children's entertainment television programs children between 6 and 11 years of age value. We collected data by means of questionnaires among 100 Dutch and 100 U.S. first through fourth graders. The most important characteristics for both Dutch and U.S. children were comprehensibility and action, closely followed by humor, interestingness, innocuousness, realism, violence, and romance, respectively. Compared to Dutch children, U.S. children attached more value to realism, innocuousness, and interestingness. Boys in both samples attached more value to action and violence in a children's program, whereas girls in both samples attached more value to innocuousness and comprehensibility.

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