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Effects of human models on perceived product quality. · Study

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ArticleEffects of human models on perceived product quality.

RABINDRA NATH KANUNGO1973

Article1973

Effects of human models on perceived product quality.

RABINDRA NATH KANUNGO

155 citations·0/0 files stored·Journal of Applied Psychology

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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Year1973

Typearticle

Published1973-04-01

VenueJournal of Applied Psychology

ISSN-L0021-9010

Languageen

Citations155

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1037/h0037042

openalex_workW2013210492

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