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The Firm, the Author, and the Persona: A Literary Model of the Source of Advertising
16 references·0 citing·33 second hop
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this work references cited by second hop

References

  • 1975How To Do Things With Words21,513 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1969Speech Acts11,742 cited
  • 1969Speech Acts: An Essay in the Philosophy of Language7,309 cited
  • 1989Studies in the Way of Words4,497 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2007The structure and function of communication in society2,245 cited
  • 1959Anatomy of Criticism: Four Essays2,187 cited
  • 2017A Rhetoric of Motives2,061 cited
  • 1954Mimesis: The Representation of Reality in Western Literature2,024 cited
  • 2008A glossary of literary terms2,013 cited
  • 1983The Rhetoric of Fiction1,992 cited
  • 1984Narration as a human communication paradigm: The case of public moral argument1,806 cited
  • 1962Personality: A Psychological Interpretation1,561 cited
  • 1987The Role of Imagery in Information Processing: Review and Extensions1,279 cited

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