Consumer lifestyles and online shopping continuance intention

Norzieiriani bt. Ahmad · Azizah Che Omar · Thurasamy Ramayah

106 citations0/0 files storedBusiness Strategy Series

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

Purpose The purpose of this paper is to discuss the issues involved in understanding the buying behavior of Malaysian consumers, particularly in the online shopping context in relation to their lifestyles. Design/methodology/approach This paper provides a general review of the literature regarding the influence of lifestyles on consumer intentions to repurchase online. Findings The paper provides marketers with insights into how knowledge about lifestyle factors can be integrated into marketing and advertising strategies. Practical implications The results of this study will provide some ideas and practical suggestions which can be implemented particularly in online shopping in order to improve its continuance (i.e. customer retention strategies) as effective means of maintaining the subscriber base, market share and overall revenue of online businesses. Originality/value This paper delineates the importance of understanding consumer lifestyles and its effect on continuance intention that allows online marketers to predict prospective online shoppers' intention to repurchase more easily.

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References

2001Understanding Information Systems Continuance: An Expectation-Confirmation Model1 2007How Habit Limits the Predictive Power of Intention: The Case of Information Systems Continuance1 1990Consumer Behavior and Marketing Strategy 2003Customer repurchase intention 2001An empirical analysis of the antecedents of electronic commerce service continuance 2002Enticing online consumers: an extended technology acceptance perspective 2003Predicting consumer intentions to use on-line shopping: the case for an augmented technology acceptance model 1999The Internet Shopper

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2014Insights into individual's online shopping continuance intention 2017Examining the role of consumer lifestyles on ecological behavior among young Indian consumers 2021Fashion shopping on the go: A Dual-stage predictive-analytics SEM-ANN analysis on usage behaviour, experience response and cross-category usage 2016Customers' online website satisfaction in online apparel purchase: A study of Generation Y in Malaysia 2013Consumer shopping behaviour on the Internet: insights from Malaysia

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