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Hugh Grant was arrested in Hollywood for lewd behavior with a prostitute. He appeared on “The Tonight Show,”; “Larry King Live,”; “The Today Show,”; “Live with Regis and Kathie Lee,”; and “The Late Show”; both to defend his image and to promote his new film, “Nine Months.”; Grant used mortification, bolstering, attacking one's accuser, and, to a lesser extent, denial to help restore his reputation. This essay uses this case as a springboard to contrast entertainment image repair with political and corporate image repair, arguing that important situational differences can be identified.
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